Fluent vs Inuvo
FLNT and INUV side by side, both in business services. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How FLNT and INUV compare
Fluent is the larger company, worth 17 times as much as Inuvo ($109M against $6.5M).
Fluent grew revenue faster over the last twelve months (−12.0% versus −46.6% for Inuvo).
Inuvo keeps more of each dollar of sales as profit, with a net margin of −8.6% compared with −11.5% at Fluent.
Inuvo scores higher on the StockData Score (5 against 2 for Fluent), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | FLNT | INUV |
|---|---|---|
| Size and price | ||
| Market cap | $109M | $6.5M |
| Share price | $3.46 | $0.395 |
| Change, 1 year | 77.4% | −84.3% |
| Change, 5 years | −73.8% | −93.8% |
| Beta (5Y) | 1.08 | 1.32 |
| Employees | 186 | 72 |
| StockData Score | ||
| Total score | 2 | 5 (better) |
| Valuation score | 0 | 3 (better) |
| Growth score | 1 (better) | 0 |
| Performance score | 1 | 2 (better) |
| Health score | 0 | 0 |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/S | 0.5× | 0.1× (better) |
| P/B | 13.5× | 0.8× (better) |
| FCF yield | −4.0% (better) | −55.7% |
| Fair value | – | $1.28 |
| Margin of safety | – | 69.2% |
| Growth | ||
| Revenue growth (TTM) | −12.0% (better) | −46.6% |
| Revenue growth, 5Y average | −7.6% | 14.1% (better) |
| Profitability | ||
| Gross margin | 26.5% | 63.2% (better) |
| Operating margin | −7.4% (better) | −18.8% |
| Net margin | −11.5% | −8.6% (better) |
| FCF margin | −2.1% (better) | −6.9% |
| Return on equity | −170% | −43.9% (better) |
| Return on invested capital | −33.6% (better) | −65.1% |
| Financial health | ||
| Debt / equity | 3.94 | 0.77 (better) |
| Interest coverage | −5.5× | – |
| Current ratio | 0.88 (better) | 0.60 |
| Altman Z-score | −5.48 (better) | −8.54 |
| Piotroski F-score | 5 (better) | 3 |
| Dividends and buybacks | ||
| Buyback yield | – | −0.31% |
| Shareholder yield | 0.00% (better) | −0.31% |
| Ownership | ||
| Held by institutions | 13.9% | 20.1% |
| Held by insiders | 67.5% | 44.8% |
| Insider net buying, 12 months | $858K | – |
| Short interest, % of float | 0.58% | 4.2% |
Go deeper
- FLNT stock overview
- FLNT income statement
- FLNT valuation and score
- INUV stock overview
- INUV income statement
- INUV valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.