Reformation Inc. (REF) shareholders
REFNYSEWomen's, Misses': and Juniors OuterwearFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 26, 2026Last filing: 10-Q on Nov 6, 2026
$18.73−0.61 (-3.15%)
Close on Nov 11, 2026Market cap $1.11BP/E –Yield –
Ownership
Who owns Reformation's shares
Held by institutions
–
Shares held, 13F filers
Institutional holders
–
Net institutional buying
–
Insider trades, 12 months
3 buys · 4 sales
Net sold $58.34M
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of REF | Value | % of fund | As of |
|---|---|---|---|---|---|
| Federated Hermes Kaufmann Small Cap Fund | 600,000 | 1.02% | $9.73M | 0.34% | Jul 31, 2026 |
| Harbor Small Cap Growth Fund | 524,330 | 0.89% | $8.50M | 0.32% | Jul 31, 2026 |
| Franklin Small Cap Growth Fund | 444,373 | 0.75% | $7.21M | 0.29% | Jul 31, 2026 |
| SmallCap Growth Fund I | 404,501 | 0.68% | $6.56M | 0.26% | Jul 31, 2026 |
| Emerald Growth Fund | 256,586 | 0.43% | $4.16M | 0.28% | Jul 31, 2026 |
| Fidelity Blue Chip Growth Fund | 171,400 | 0.29% | $2.78M | 0.00% | Jul 31, 2026 |
| Neuberger Long Short Fund | 97,412 | 0.16% | $1.58M | 0.02% | Jul 31, 2026 |
| Fidelity Blue Chip Growth K6 Fund | 35,800 | 0.06% | $580.68K | 0.00% | Jul 31, 2026 |
| Fidelity Series Blue Chip Growth Fund | 28,500 | 0.05% | $462.27K | 0.00% | Jul 31, 2026 |
| Federated Hermes Muni and Stock Advantage Fund | 4,178 | 0.01% | $67.77K | 0.00% | Jul 31, 2026 |
| MFS Global Alternative Strategy Fund | 1,411 | 0.00% | $22.89K | 0.01% | Jul 31, 2026 |
| Federated Hermes Mid-Cap Index Fund | 445 | 0.00% | $7.22K | 0.00% | Jul 31, 2026 |
| Federated Hermes Max-Cap Index Fund | 444 | 0.00% | $7.20K | 0.00% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Hali Borenstein | CEO and President, Director | 1,194,407 | 2.02% | Jul 31, 2026 |
| Ivan Tchakarov | Chief Operating Officer | 186,835 | 0.32% | Jul 31, 2026 |
| Joshua Moore | Chief Financial Officer | 82,448 | 0.14% | Jul 31, 2026 |
| John Joseph Coyle | Director | 266,313 | 0.45% | Oct 9, 2026 |
| Zipporah Allen | Director | 12,833 | 0.02% | Oct 9, 2026 |
| Brigitte Kleine | Director | 9,533 | 0.02% | Oct 9, 2026 |
| Yael Aflalo | Director, 10% owner | 11,665,505 | 19.75% | Sep 3, 2026 |
| Steven Clive Miller | Director | 19,607 | 0.03% | Jul 31, 2026 |
| Stacey Rauch | Director | 9,333 | 0.02% | Jul 31, 2026 |
| Shreya Kadaba | Director | – | – | Jul 29, 2026 |
| VI G.P. Ltd Permira | 10% owner | – | – | Sep 3, 2026 |
| SCSp Refo | 10% owner | 28,942,153 | 48.99% | Sep 3, 2026 |
| VI L.P.1 Permira | 10% owner | 32,078,948 | 54.30% | Sep 3, 2026 |
| GP Sarl P6 | 10% owner | 29,091,749 | 49.24% | Sep 3, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| SCSp Refo 10% owner | Sep 1, 2026 | Sale | −149,596 | $13.95 | $2.09M | 28,942,153 |
| Yael Aflalo Director, 10% owner | Sep 1, 2026 | Sale | −60,298 | $13.95 | $841.16K | 11,665,505 |
| Brigitte Kleine Director | Jul 31, 2026 | Buy | +200 | $15.00 | $3.00K | 9,533 |
| Zipporah Allen Director | Jul 31, 2026 | Buy | +3,500 | $15.00 | $52.50K | 12,833 |
| John Joseph Coyle Director | Jul 31, 2026 | Buy | +200,000 | $15.00 | $3.00M | 266,313 |
| GP Sarl P6 10% owner | Jul 31, 2026 | Sale | −2,987,199 | $13.95 | $41.67M | 29,091,749 |
| Hali Borenstein CEO and President, Director | Jul 31, 2026 | Returned to company | −170,876 | $13.95 | $2.38M | 1,133,332 |
| Steven Clive Miller Director | Jul 29, 2026 | Award | +9,333 | – | – | 19,607 |
| Zipporah Allen Director | Jul 29, 2026 | Award | +9,333 | – | – | 9,333 |
| Joshua Moore Chief Financial Officer | Jul 29, 2026 | Award | +14,666 | – | – | 82,448 |
| Joshua Moore Chief Financial Officer | Jul 29, 2026 | Award | +160,000 | – | – | 242,448 |
| Joshua Moore Chief Financial Officer | Jul 29, 2026 | Award | +82,333 | – | – | 324,781 |
| Ivan Tchakarov Chief Operating Officer | Jul 29, 2026 | Award | +33,333 | – | – | 186,835 |
| Ivan Tchakarov Chief Operating Officer | Jul 29, 2026 | Award | +133,333 | – | – | 153,502 |
| Brigitte Kleine Director | Jul 29, 2026 | Award | +9,333 | – | – | 9,333 |
| John Joseph Coyle Director | Jul 29, 2026 | Award | +9,333 | – | – | 66,313 |
| Stacey Rauch Director | Jul 29, 2026 | Award | +9,333 | – | – | 9,333 |
| Yael Aflalo Director, 10% owner | Jul 29, 2026 | Sale | −1,204,029 | $13.95 | $16.80M | 11,725,803 |
| Hali Borenstein CEO and President, Director | Jul 29, 2026 | Award | +666,666 | – | – | 1,137,542 |
| Hali Borenstein CEO and President, Director | Jul 29, 2026 | Award | +166,666 | – | – | 1,304,208 |
| Hali Borenstein CEO and President, Director | Jul 29, 2026 | Award | +300,000 | – | – | 470,876 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Short interest
Shares sold short and not yet bought back, as of Oct 30, 2026 (FINRA, reported twice a month)
Short % of float
21.28%
4M shares short
Days to cover
8.1
At 0M shares a day
Change since last report
+20.4%
From 3M shares
Short volume, 20 days
64.4%
Of volume reported to FINRA
Shares sold short, last 4 months
Short sale volume counts trades marked short on any given day, including market-maker hedging, so it runs far higher than the share of Reformation's stock actually held short. Settlement fails (shares not delivered on time) peaked at 106,626 shares on Aug 28, 2026 over the last 90 days.
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