Viant Technology Inc. (DSP) company profile
Close on Nov 13, 2026Market cap $792.38MP/E –Yield –
About Viant Technology
Services-Computer Programming, Data Processing, Etc., SIC 7370
Viant is an advertising technology company providing a cloud-based, omnichannel demand-side platform for programmatic digital advertising. Marketers and ad agencies use the platform to centralize the planning, purchasing, optimization, and measurement of ad inventory across connected TV, streaming audio, mobile, desktop, and digital out-of-home media. Key offerings include its ViantAI product suite for autonomous campaign management and its proprietary Household ID technology, which connects real-world identities and devices without using cookies. Its customer base includes large advertising holding companies, independent agencies, mid-market service organizations, and direct marketers.
The company focuses its operations primarily on the United States market and links over 125 million households across an estimated one billion connected devices. The provided text contains no statements regarding the company's headquarters location or specific facility counts.
Summary of the business section of Viant Technology's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Viant Technology Inc.
- Founded
- 2020
- Headquarters
- Irvine, CA
- Address
- 2722 Michelson Drive, Suite 100 92612
- Phone
- (949) 861-8888
- Website
- viantinc.com
- Employees
- 380, Dec 31, 2025
- Industry
- Services-Computer Programming, Data Processing, Etc.
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- Deloitte & Touche LLP, Costa Mesa, California
Stock & identifiers
- Ticker
- DSP
- Exchange
- Nasdaq
- IPO date
- Feb 11, 2021
- Shares outstanding
- 66M, Aug 7, 2026
- Public float
- $185.10M, Jun 30, 2025
- Filer category
- <br>Emerging growth company
- SEC CIK
- 1828791
- CUSIP
- 92557A101
- ISIN
- US92557A1016
- FIGI
- BBG00Z0ZFGJ2
- Share class FIGI
- BBG00Z0ZFHC7
- LEI
- 529900XYP88ROJDZNP98
- EIN
- 85-3447553
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Timothy Vanderhook | CEO and Chairman, Director | 16,895,409 |
| Christopher Vanderhook | Chief Operating Officer, Director | 16,980,409 |
| Larry Madden | Chief Financial Officer | 322,000 |
| Craig Justin Abrahams | Director | 28,389 |
| Max O. Valdes | Director | 29,449 |
| Vivian Yang | Director | 108,457 |
| Brett Wilson | Director | 50,463 |
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Stock awards | Incentive pay | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|
| Tim Vanderhook Chief Executive Officer and Chairman | $700.00K | – | $776.64K | $30.00K | $1.51M | -64% |
| Chris Vanderhook Chief Operating Officer and Director | $700.00K | – | $776.64K | $30.00K | $1.51M | -64% |
| Larry Madden Chief Financial Officer | $645.84K | $1.98M | $286.62K | – | $2.91M | +16% |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
IPO
From the final prospectus (Form 424B4) and the first day of trading
Offering
- Type
- Initial public offering
- Final prospectus filed
- Feb 11, 2021
- Offer price
- $25.00
- Securities offered
- 10,000,000
- Gross proceeds
- $250.00M
- Exchange
- Nasdaq
- First trading day
- Feb 10, 2021
- First-day close
- $47.72+90.9%
- Lock-up ends (est.)
- Aug 9, 2021
“The initial public offering price is $25.00 per share.”
Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had approximately 380 employees in 10 offices across North America.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jun 10, 2024 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Feb 11, 2021 | IPO | Initial public offering priced (424B4 prospectus) |
| Feb 5, 2021 | Listing | Registration of securities on an exchange (Form 8-A) |
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