Cardlytics, Inc. (CDLX) company profile

Cardlytics operates a commerce media platform and an identity resolution platform. Through its Cardlytics platform, the company runs a financial media network within the digital banking channels of financial institutions, delivering targeted advertising content and rewards to consumers based on purchase data. Its Bridg platform functions as a customer data platform that utilizes point-of-sale purchase data to enable loyalty marketing, analytics, and advertising measurement. Additionally, Bridg provides retail media capabilities through its Rippl product. The company primarily serves marketers across industries such as everyday spend, specialty retail, restaurant, travel, and entertainment, while partnering with banks, financial technology companies, and merchants.

The company is headquartered in Atlanta, Georgia, and maintains additional offices in Los Angeles, California; Champaign, Illinois; London, United Kingdom; and Taipei, Taiwan. Cardlytics operates its platform across the United States and the United Kingdom, and employs 275 full-time personnel.

Summary of the business section of Cardlytics's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“The initial public offering price of our common stock is $13.00 per share.”

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“As of December 31, 2025, we had 275 full-time employees, including 29 in delivery, 105 in sales and marketing, 95 in research and development and 46 in general and administrative.”