Baozun Inc. (BZUN) stock
Close on Nov 13, 2026Market cap $405.58MP/E –Yield –
Baozun Inc. grew revenue 5.6% to CN¥9.95B over fiscal 2025. Free cash flow was CN¥313.89M. At the latest close the market valued the company at CN¥2.71B.
Key statistics
Valuation at the latest close; fundamentals over fiscal 2025, balances at Dec 31, 2025
Valuation
- Market cap
- CN¥2.71B
- P/E ratio
- –
- Price to sales
- 0.27
- Price to book
- 0.74
- Dividend yield
- –
- Free cash flow yield
- 11.59%
Fundamentals
- Revenue
- CN¥9.95B
- Net income
- -CN¥242.10M
- EPS, diluted
- -1.40 CNY
- Free cash flow
- CN¥313.89M
Trading
- Previous close
- $3.48
- Open
- $3.44
- Day's range
- $3.35 – $3.54
- Volume
- 172,431
- Average volume (20 days)
- 232,381
- Beta (5 years)
- 1.01
- RSI (14 days)
- 53.8
- Volatility (1 year)
- 52.8%
- Relative volume
- 0.71×
- WACC
- 8.3%
Market cap history
Month-end market cap since 2015, using shares outstanding reported at the time
Total return vs. the S&P 500
Price change plus reinvested dividends, to the close on Nov 13, 2026. The S&P 500 is measured by the SPY fund.
| Period | BZUN | S&P 500 | Difference | BZUN per year | S&P 500 per year |
|---|---|---|---|---|---|
| 1 month | +0.4% | -3.0% | +3.5 pts | ||
| 3 months | +20.8% | -2.8% | +23.5 pts | ||
| Year to date | +31.2% | +11.5% | +19.7 pts | ||
| 1 year | +18.3% | +13.5% | +4.8 pts | ||
| 3 years | +20.3% | +77.7% | −57.4 pts | +6.4% | +21.1% |
| 5 years | -81.1% | +72.6% | −153.7 pts | -28.3% | +11.5% |
| 10 years | -76.9% | +308.2% | −385.1 pts | -13.6% | +15.1% |
Fourteen years at a glance
Fiscal years 2012 to 2025, CNY
Revenue
Gross profit
Operating income
Net income
EPS, diluted
Free cash flow
Press releases
Releases Baozun filed with the SEC as exhibits to Form 8-K or 6-K
- 6-K
- 6-K
- 6-K
- 6-K
- 6-K
- 6-K
About Baozun
Retail-Catalog & Mail-Order Houses
Baozun Inc. provides end-to-end brand e-commerce solutions and digital commerce services. The company operates through two primary reporting segments: E-Commerce and Brand Management. Its core service offerings span the digital retail value chain, encompassing information technology solutions, online store setup and operations, digital marketing campaigns, customer care, and warehousing and logistics fulfillment. Baozun provides these solutions through distribution, service fee, and consignment business models. The company serves enterprise brand partners across multiple consumer categories, including apparel, electronics, and cosmetics, while also selling merchandise directly to end consumers.
Company profile, executives and historyBaozun stock: common questions
What is Baozun's stock price?
BZUN closed at $3.49 on Nov 13, 2026, up 0.29% on the day.
What is Baozun's market cap?
Baozun was worth $405.58M at the close on Nov 13, 2026: the share price times the diluted shares outstanding.
What is BZUN's P/E ratio?
Baozun lost money over fiscal 2025 (diluted EPS -1.40 CNY), so it has no meaningful P/E ratio.
How much revenue does Baozun make?
Baozun reported revenue of CN¥9.95B for fiscal 2025, up 5.6% from a year earlier.
Does Baozun pay a dividend?
No. Baozun has not paid a cash dividend over the last twelve months.
How has BZUN stock performed over the past year?
Including dividends, BZUN returned +18.3% over the past year, against +13.5% for the S&P 500.
Who are Baozun's competitors?
Companies most similar to Baozun by business, industry and size include NSIT, W, PTRN, CPNG, DDL.
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