Apple Inc. (AAPL) company profile

Apple Inc. designs, manufactures, and markets hardware devices and provides digital services. Its primary product lines comprise iPhone smartphones, Mac personal computers, iPad tablets, wearables such as smartwatches and wireless headphones, spatial computers, and home entertainment devices. The company also offers software platforms and fee-based services, including advertising, digital content subscriptions, cloud storage, AppleCare customer support, and cashless payment solutions. Its customer base spans individual consumers, small and mid-sized businesses, educational institutions, enterprise clients, and government entities.

The company operates globally through five reportable geographic segments: the Americas, Europe, Greater China, Japan, and the Rest of Asia Pacific. It sells products directly via retail stores, online platforms, and a direct sales force, alongside indirect channels such as cellular network carriers and third-party resellers. In addition, manufacturing and assembly operations rely heavily on outsourcing partners in the United States, China mainland, India, Japan, South Korea, Taiwan, and Vietnam. The provided text does not state the company's headquarters location.

Summary of the business section of Apple's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“As of September 26, 2026, the Company had approximately 167,000 full-time equivalent employees.”