Vital Farms, Inc.

Vital Farms packages and distributes pasture-raised dairy and egg products. Its offerings include shell eggs, butter, hard-boiled eggs, and liquid whole eggs. The company operates across retail and foodservice channels. In the retail segment, it sells products through natural and mainstream grocery chains, including Whole Foods, Sprouts, Kroger, Target, Albertsons, and Walmart. In the foodservice segment, it supplies commercial and non-commercial restaurant operators and distributors across the country.

The company distributes its products across the United States to more than 24,000 stores and reaches nearly 16 million households. It sources eggs through a network of over 600 small family farms, while cream for its butter comes from dairy farms in Ireland. Processing takes place at an egg packaging facility in Springfield, Missouri, with an additional facility under construction in Seymour, Indiana. Vital Farms was founded on a farm in Austin, Texas.

Summary of the business section of Vital Farms's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“As of December 28, 2025, we had approximately 739 full-time crew members, including 507 in operations, 76 in sales and marketing, 39 in finance and 119 in general and administrative functions, all of whom are located in the United States.”