Under Armour, Inc.

Under Armour creates, designs, markets, and distributes branded athletic apparel, footwear, and accessories. Engineered with technical fabrications to support mobility and temperature regulation, its offerings encompass compression, fitted, and relaxed garments, alongside cushioned footwear and sporting accessories. The company generates revenue across wholesale partnerships, licensing agreements, and direct-to-consumer operations consisting of digital platforms and retail locations. Its products serve athletes spanning youth, collegiate, and professional levels across various sports, as well as general consumers maintaining active lifestyles.

The business operates four geographic segments: North America, EMEA, Asia-Pacific, and Latin America. Its distribution network reaches retail and wholesale clients across multiple countries worldwide, supported by 443 total Brand and Factory House stores, including 198 stores in North America and 245 across international markets. Production is handled by unaffiliated contract manufacturers, including 40 primary apparel and accessories manufacturers across 17 countries and seven primary footwear manufacturers. The provided text notes incorporation in Maryland, though it does not explicitly state a headquarters location.

Summary of the business section of Under Armour's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“As of March 31, 2026, we had approximately 14,100 teammates worldwide, including approximately 10,100 in our Brand and Factory House stores and approximately 900 at our distribution facilities.”