Sally Beauty Holdings, Inc.
Close on Oct 19, 2026
- Market cap
- $1.61B
- P/E (TTM)
- 8.6
- Dividend yield
- –
About Sally Beauty
Retail-Retail Stores, NEC, SIC 5990
Sally Beauty Holdings, Inc. retails and distributes professional beauty supplies. The company operates through two main business segments: Sally Beauty and Beauty Systems Group. Its product offerings include hair color, hair care items, styling tools, and nail supplies. The Sally Beauty segment serves retail consumers and salon professionals with professional-grade supplies. The Beauty Systems Group segment distributes professional beauty products exclusively to salons and licensed beauty practitioners.
The enterprise conducts business internationally across North America, South America, and Europe. Sally Beauty operates retail stores under the Sally Beauty banner along with mobile applications and digital marketplaces. Beauty Systems Group serves customers across the United States and Canada via company-operated Cosmo Prof locations, franchised stores, salon business consultants, and online platforms. The company maintains its principal executive offices in Denton, Texas.
Summary of the business section of Sally Beauty's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Sally Beauty Holdings, Inc.
- Founded
- 1964
- Headquarters
- Plano, TX
- Address
- 7900 Windrose Avenue 75024
- Phone
- (940) 898-7500
- Website
- sallybeauty.com
- Employees
- 27,000, Sep 30, 2025
- Industry
- Retail-Retail Stores, NEC
- Fiscal year ends
- September 30
- Auditor
- KPMG LLP, Dallas, Texas
Stock & identifiers
- Ticker
- SBH
- Exchange
- NYSE
- IPO date
- Nov 17, 2006
- Shares outstanding
- 94M, Jul 30, 2026
- Public float
- $903.68M, Mar 31, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1368458
- CUSIP
- 79546E104
- ISIN
- US79546E1047
- LEI
- 529900VXW6E8ONDIQ271
- EIN
- 36-2257936
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Denise Paulonis | President & CEO, Director | 607,103 |
| Marlo Michelle Cormier Platz | Former SVP & CFO | 138,145 |
| Adrianne Lee | SVP & CFO | – |
| Kim McIntosh | GVP, CONTROLLER & CAO | 21,295 |
| Scott C. Sherman | SVP, CLO and CHRO | 57,585 |
| John Howard Goss JR | SVP & President Sally Beauty | 115,484 |
| Mark Gregory Spinks | President Beauty Systems Group | 131,259 |
| Mary Beth Beth Edwards | See remarks | 48,271 |
| Erin Nealy Cox | Director | 55,969 |
| Max R. Rangel | Director | 3,500 |
| Diana Sue Ferguson | Director | 7,912 |
| Jeffrey N. Boyer | Director | 42,460 |
| Lawrence Molloy | Director | 30,002 |
| Debra Golding Perelman | Director | 2,300 |
| Dorlisa K. Flur | Director | 57,138 |
| Rachel Rothe Bishop | Director | 36,231 |
| James M. Head | Director | 51 |
| James Grant Conroy | Director | 12,376 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Denise A. Paulonis | $9.11M | $12.55M | $2.05M | $187 | $210 |
| FY2024 Denise A. Paulonis | $7.54M | $12.77M | $1.71M | $156 | $144 |
| FY2023 Denise A. Paulonis | $7.23M | $2.85M | $1.63M | $96 | $95 |
| FY2022 Denise A. Paulonis | $8.36M | $6.27M | $1.29M | $145 | $82 |
| FY2021 Denise A. Paulonis | $6.72M | $5.73M | $1.41M | $194 | $125 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of September 30, 2025, we had approximately 27,000 global associates, including approximately 11,000 full-time associates.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Feb 17, 2012 | Merger | Registration of securities for a merger or exchange offer (S-4) |
| Nov 16, 2007 | Deregistration | Termination of SEC registration (Form 15) |
| Nov 22, 2006 | Name change | Name changed from New Sally Holdings, Inc. to Sally Beauty Holdings, Inc. |
| Nov 9, 2006 | Listing | Registration of securities on an exchange (Form 8-A) |
| Aug 2, 2006 | Merger | Registration of securities for a merger or exchange offer (S-4) |