RUSHANasdaqRetail-Auto Dealers & Gasoline StationsFiscal year ends December 31Also trades as RUSHB
RUSH ENTERPRISES INC \TX\
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 7, 2026
$45.06−0.30 (-0.66%)
Close on Oct 19, 2026
- Market cap
- $3.61B
- P/E (TTM)
- 13.6
- Dividend yield
- 1.64%
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
100.0%
65M of 61M shares
Institutional holders
364
51 new, 29 sold out
Net institutional buying
3M
In Q2 2026
Insider trades, 12 months
0 buys · 12 sales
Net sold $12.02M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Abigail P. Johnson | 8,990,702 | 14.90% | 13G (passive) amendment | Mar 31, 2026 |
| BlackRock, Inc. | 8,727,735 | 14.30% | 13G (passive) amendment | Sep 30, 2025 |
| FMR LLC | 7,667,295 | 12.60% | 13G (passive) amendment | Jun 30, 2026 |
| W.M. “Rusty” Rush | 7,493,809 | 42.97% | 13D (active) amendment | Dec 5, 2023 |
| Wellington Group Holdings LLP | 4,477,824 | 7.30% | 13G (passive) amendment | Jun 30, 2025 |
| Vanguard Portfolio Management | 3,578,482 | 5.91% | 13G (passive) | Mar 31, 2026 |
| Wellington Management Group LLP | 3,519,358 | 5.80% | 13G (passive) amendment | Dec 31, 2025 |
| Dimensional Fund Advisors LP | 3,278,453 | 5.40% | 13G (passive) amendment | Jun 30, 2026 |
| GAMCO Asset Management Inc. | 1,082,075 | 6.10% | 13D (active) amendment | Apr 9, 2025 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of RUSHA | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10,283,041 | 16.82% | $750.51M | +671,221 | 0.01% |
| FMR LLC | 7,667,295 | 12.54% | $559.60M | −1,323,407 | 0.02% |
| Vanguard Portfolio Management LLC | 3,587,355 | 5.87% | $261.82M | +48,469 | 0.01% |
| Dimensional Fund Advisors LP | 3,278,453 | 5.36% | $239.28M | −246,270 | 0.04% |
| American Century Companies Inc | 3,010,503 | 4.92% | $219.72M | +804,030 | 0.10% |
| Vanguard Capital Management LLC | 2,512,680 | 4.11% | $183.39M | −5,609 | 0.00% |
| State Street Corp | 2,430,986 | 3.98% | $177.43M | +96,418 | 0.01% |
| Wellington Management Group Llp | 2,012,245 | 3.29% | $146.86M | −413,038 | 0.03% |
| Geode Capital Management, LLC | 1,734,898 | 2.84% | $126.65M | +39,487 | 0.01% |
| Jennison Associates LLC | 1,699,609 | 2.78% | $124.05M | +578,159 | 0.07% |
| T. Rowe Price Investment Management, Inc. | 1,610,146 | 2.63% | $117.52K | −5,574 | 0.08% |
| JPMorgan Chase & Co | 1,180,198 | 1.93% | $85.62M | +56,679 | 0.00% |
| Beck Mack & Oliver LLC | 930,268 | 1.52% | $67.90M | −27,354 | 1.32% |
| Hotchkis & Wiley Capital Management LLC | 898,331 | 1.47% | $65.56M | +24,420 | 0.19% |
| Victory Capital Management Inc | 883,808 | 1.45% | $64.50M | +776,934 | 0.04% |
| Westwood Holdings Group Inc | 831,726 | 1.36% | $60.70M | New | 0.46% |
| Northern Trust Corp | 808,922 | 1.32% | $59.04M | +35,618 | 0.01% |
| Charles Schwab Investment Management Inc | 789,062 | 1.29% | $57.59M | +23,732 | 0.01% |
| Jupiter Topco LLC | 720,395 | 1.18% | $52.58M | New | 0.02% |
| Global Alpha Capital Management Ltd. | 682,458 | 1.12% | $49.81M | −51,739 | 2.98% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 364 | 65M | 100.0% | 51 / 140 | 124 / 29 | 7M | 4M |
| Q1 2026 | 347 | 63M | 100.0% | 69 / 123 | 109 / 28 | 12M | 7M |
| Q4 2025 | 312 | 64M | 100.0% | 43 / 113 | 115 / 48 | 6M | 7M |
| Q3 2025 | 327 | 65M | 100.0% | 44 / 99 | 131 / 23 | 5M | 4M |
| Q2 2025 | 310 | 64M | 100.0% | 35 / 115 | 122 / 29 | 5M | 4M |
| Q1 2025 | 308 | 64M | 100.0% | 45 / 123 | 98 / 16 | 4M | 3M |
| Q4 2024 | 282 | 63M | 100.0% | 33 / 118 | 84 / 24 | 3M | 5M |
| Q3 2024 | 277 | 66M | 100.0% | 52 / 79 | 102 / 26 | 13M | 3M |
| Q2 2024 | 252 | 65M | 100.0% | 36 / 93 | 88 / 41 | 2M | 4M |
| Q1 2024 | 259 | 67M | 100.0% | 43 / 71 | 103 / 34 | 4M | 6M |
| Q4 2023 | 253 | 68M | 100.0% | 48 / 79 | 85 / 31 | 12M | 4M |
| Q3 2023 | 239 | 61M | 99.9% | 26 / 75 | 112 / 18 | 2M | 4M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of RUSHA | Value | % of fund | As of |
|---|---|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 3,674,909 | 6.01% | $268.21M | 0.24% | Jun 30, 2026 |
| Avantis U.S. Small Cap Value ETF | 2,297,224 | 3.76% | $159.27M | 0.59% | May 31, 2026 |
| Vanguard Total Stock Market Index Fund | 1,785,460 | 2.92% | $130.31M | 0.01% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 1,583,068 | 2.59% | $115.54M | 0.14% | Jun 30, 2026 |
| Vanguard Small-Cap Index Fund | 1,398,403 | 2.29% | $102.06M | 0.05% | Jun 30, 2026 |
| Strategic Advisers Fidelity U.S. Total Stock Fund | 1,207,538 | 1.97% | $83.72M | 0.03% | May 31, 2026 |
| Vanguard Explorer Fund | 979,210 | 1.60% | $78.13M | 0.35% | Jul 31, 2026 |
| Vanguard Small-Cap Value Index Fund | 905,662 | 1.48% | $66.10M | 0.10% | Jun 30, 2026 |
| Fidelity Low-Priced Stock Fund | 882,555 | 1.44% | $70.42M | 0.28% | Jul 31, 2026 |
| T. Rowe Price Small-Cap Value Fund, Inc. | 878,122 | 1.44% | $64.09M | 0.61% | Jun 30, 2026 |
| Fidelity Stock Selector Small Cap Fund | 802,513 | 1.31% | $64.03M | 0.87% | Jul 31, 2026 |
| PGIM Jennison Small Company Fund | 685,886 | 1.12% | $50.06M | 1.44% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 674,439 | 1.10% | $53.81M | 0.16% | Jul 31, 2026 |
| Fidelity Series Value Discovery Fund | 664,479 | 1.09% | $53.02M | 0.30% | Jul 31, 2026 |
| Vanguard Extended Market Index Fund | 616,036 | 1.01% | $44.96M | 0.05% | Jun 30, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| William M. Rusty Rush | CEO, President and COB, Director, 10% owner | 7,632,012 | 12.48% | Aug 3, 2026 |
| Steven L. Keller | CFO & Treasurer | 352,361 | 0.58% | Aug 3, 2026 |
| Michael L. Goldstone | SVP, GC and Corp. Sec. | 85,580 | 0.14% | Aug 3, 2026 |
| Corey Lowe | Senior Vice President | 184,573 | 0.30% | Apr 9, 2026 |
| Jason Wilder | Chief Operating Officer | 96,332 | 0.16% | Mar 17, 2026 |
| Jody Pollard | Senior Vice President | 192,813 | 0.32% | Mar 17, 2026 |
| Elaine Mendoza | Director | 18,931 | 0.03% | Aug 14, 2026 |
| Michael McRoberts | Director | 292,604 | 0.48% | Aug 5, 2026 |
| Kennon Guglielmo | Director | 74,186 | 0.12% | May 21, 2026 |
| Thomas A. Akin | Director | 324,180 | 0.53% | May 21, 2026 |
| Raymond Joseph Chess | Director | 42,756 | 0.07% | May 21, 2026 |
| Amy Boerger | Director | 6,997 | 0.01% | May 21, 2026 |
| Troy A. Clarke | Director | 18,430 | 0.03% | May 21, 2026 |
| William H. Cary | Director | 32,765 | 0.05% | May 21, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Elaine Mendoza Director | Aug 12, 2026 | Gift | −750 | – | – | 18,931 |
| Michael McRoberts Director | Aug 3, 2026 | Sale | −6,500 | $81.44 | $529.36K | 16,229 |
| Michael McRoberts Director | Aug 3, 2026 | Option exercise | +6,500 | $15.06 | $97.89K | 22,729 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Aug 3, 2026 | Sale | −71,574 | $81.05 | $5.80M | 174,155 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Aug 3, 2026 | Option exercise | +71,574 | $15.06 | $1.08M | 245,729 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Aug 3, 2026 | Sale | −2,100 | $81.30 | $170.73K | 12,590 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Aug 3, 2026 | Option exercise | +2,100 | $15.06 | $31.63K | 14,690 |
| Steven L. Keller CFO & Treasurer | Jul 31, 2026 | Sale | −20,678 | $80.73 | $1.67M | 84,374 |
| Steven L. Keller CFO & Treasurer | Jul 31, 2026 | Option exercise | +20,678 | $15.06 | $311.41K | 105,052 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Jul 31, 2026 | Option exercise | +7,176 | $15.06 | $108.07K | 181,331 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Jul 31, 2026 | Sale | −7,176 | $80.76 | $579.53K | 174,155 |
| Steven L. Keller CFO & Treasurer | Jul 30, 2026 | Option exercise | +1,822 | $15.06 | $27.44K | 86,196 |
| Steven L. Keller CFO & Treasurer | Jul 30, 2026 | Sale | −1,822 | $81.12 | $147.80K | 84,374 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Jul 30, 2026 | Sale | −2,400 | $81.05 | $194.52K | 12,590 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Jul 30, 2026 | Option exercise | +2,400 | $15.06 | $36.14K | 14,990 |
| Amy Boerger Director | May 19, 2026 | Award | +1,268 | – | – | 6,997 |
| Thomas A. Akin Director | May 19, 2026 | Award | +2,113 | – | – | 324,180 |
| William H. Cary Director | May 19, 2026 | Award | +1,268 | – | – | 32,765 |
| Kennon Guglielmo Director | May 19, 2026 | Award | +2,113 | – | – | 74,186 |
| Troy A. Clarke Director | May 19, 2026 | Award | +2,113 | – | – | 18,430 |
| Raymond Joseph Chess Director | May 19, 2026 | Award | +1,585 | – | – | 42,756 |
| Elaine Mendoza Director | May 19, 2026 | Award | +1,268 | – | – | 19,681 |
| Michael McRoberts Director | Apr 30, 2026 | Sale | −8,000 | $72.23 | $577.84K | 16,229 |
| Michael McRoberts Director | Apr 30, 2026 | Option exercise | +8,000 | $15.06 | $120.48K | 24,229 |
| Jason Wilder Chief Operating Officer | Mar 15, 2026 | Tax withholding | −2,479 | $59.69 | $147.97K | 95,494 |
| Jason Wilder Chief Operating Officer | Mar 15, 2026 | Tax withholding | −3,719 | $59.69 | $221.99K | 97,973 |
| Steven L. Keller CFO & Treasurer | Mar 15, 2026 | Tax withholding | −3,280 | $59.69 | $195.78K | 267,987 |
| Steven L. Keller CFO & Treasurer | Mar 15, 2026 | Tax withholding | −4,329 | $59.69 | $258.40K | 271,267 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Mar 15, 2026 | Tax withholding | −1,079 | $59.69 | $64.41K | 72,990 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Mar 15, 2026 | Tax withholding | −971 | $59.69 | $57.96K | 74,069 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Mar 15, 2026 | Tax withholding | −13,773 | $59.69 | $822.11K | 839,571 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Mar 15, 2026 | Tax withholding | −9,182 | $59.69 | $548.07K | 830,389 |
| Michael McRoberts Director | Mar 15, 2026 | Tax withholding | −7,508 | $59.69 | $448.15K | 92,941 |
| Michael McRoberts Director | Mar 15, 2026 | Tax withholding | −7,643 | $59.69 | $456.21K | 85,298 |
| Jody Pollard Senior Vice President | Mar 15, 2026 | Tax withholding | −3,424 | $59.69 | $204.38K | 178,178 |
| Jody Pollard Senior Vice President | Mar 15, 2026 | Tax withholding | −2,283 | $59.69 | $136.27K | 175,895 |
| Jason Wilder Chief Operating Officer | Mar 14, 2026 | Tax withholding | −3,024 | $59.69 | $180.50K | 92,470 |
| Steven L. Keller CFO & Treasurer | Mar 14, 2026 | Tax withholding | −3,281 | $59.69 | $195.84K | 264,706 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Mar 14, 2026 | Tax withholding | −1,294 | $59.69 | $77.24K | 71,696 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Mar 14, 2026 | Tax withholding | −9,182 | $59.69 | $548.07K | 821,207 |
| Michael McRoberts Director | Mar 14, 2026 | Tax withholding | −4,895 | $59.69 | $292.18K | 80,403 |
| Jody Pollard Senior Vice President | Mar 14, 2026 | Tax withholding | −2,283 | $59.69 | $136.27K | 173,612 |
| Jason Wilder Chief Operating Officer | Mar 13, 2026 | Award | +22,000 | – | – | 101,692 |
| Steven L. Keller CFO & Treasurer | Mar 13, 2026 | Award | +25,000 | – | – | 275,596 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Mar 13, 2026 | Award | +13,000 | – | – | 75,040 |
| William M. Rusty Rush CEO, President and COB, Director, 10% owner | Mar 13, 2026 | Award | +50,000 | – | – | 853,344 |
| Michael McRoberts Director | Mar 13, 2026 | Award | +4,188 | – | – | 100,449 |
| Jody Pollard Senior Vice President | Mar 13, 2026 | Award | +17,400 | – | – | 181,602 |
| Raymond Joseph Chess Director | Mar 10, 2026 | Sale | −10,000 | $65.05 | $650.50K | 41,171 |
| Jody Pollard Senior Vice President | Feb 19, 2026 | Option exercise | +11,250 | $15.06 | $169.43K | 14,635 |
| Jody Pollard Senior Vice President | Feb 19, 2026 | Sale | −11,250 | $71.92 | $809.10K | 3,385 |
| Michael McRoberts Director | Feb 19, 2026 | Sale | −8,000 | $70.81 | $566.48K | 16,229 |
| Michael McRoberts Director | Feb 19, 2026 | Option exercise | +8,000 | $15.06 | $120.48K | 24,229 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Feb 19, 2026 | Sale | −4,500 | $71.86 | $323.37K | 12,590 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Feb 19, 2026 | Option exercise | +4,500 | $15.06 | $67.77K | 17,090 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Aug 22, 2025 | Sale | −4,500 | $57.25 | $257.63K | 12,510 |
| Michael L. Goldstone SVP, GC and Corp. Sec. | Aug 22, 2025 | Option exercise | +4,500 | $7.84 | $35.28K | 17,010 |
| Jason Wilder Chief Operating Officer | Aug 12, 2025 | Sale | −4,980 | $55.55 | $276.64K | 79,692 |
| Michael McRoberts Director | Aug 4, 2025 | Option exercise | +6,000 | $7.84 | $47.04K | 21,771 |
| Michael McRoberts Director | Aug 4, 2025 | Sale | −6,000 | $54.64 | $327.84K | 15,771 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Michael L. Goldstone Officer | Aug 3, 2026 | 2,100 | $170.73K | Aug 3, 2026 | Exercise of employee stock options |
| William M. Rusty Rush Officer | Aug 3, 2026 | 71,574 | $5.80M | Aug 3, 2026 | Exercise of employee stock options |
| Michael McRoberts Officer | Aug 3, 2026 | 6,500 | $529.33K | Aug 3, 2026 | Exercise of employee stock options |
| Steven L. Keller Officer | Jul 31, 2026 | 20,678 | $1.67M | Jul 31, 2026 | Exercise of employee stock options |
| William M. Rusty Rush Officer | Jul 31, 2026 | 7,176 | $579.53K | Jul 31, 2026 | Exercise of employee stock options |
| Michael L. Goldstone Officer | Jul 30, 2026 | 2,400 | $194.51K | Jul 30, 2026 | Exercise of employee stock options |
| Steven L. Keller Officer | Jul 30, 2026 | 1,822 | $147.80K | Jul 30, 2026 | Exercise of employee stock options |
| Jason Wilder Officer | Jun 10, 2026 | 10,000 | $700.00K | Jun 10, 2026 | Vesting of restricted stock unit awards |
| Michael McRoberts Officer | Apr 30, 2026 | 8,000 | $577.85K | Apr 30, 2026 | Exercise of employee stock options |
| Jason Wilder Officer | Apr 30, 2026 | 41,993 | $3.06M | Apr 30, 2026 | Class A Common Stock |
| Raymond Joseph Chess Director | Mar 10, 2026 | 10,000 | $652.30K | Mar 10, 2026 | Compensation for Board of Directors |
| Michael L. Goldstone Officer | Feb 19, 2026 | 4,500 | $323.38K | Feb 19, 2026 | Exercise of employee stock options |
| Michael McRoberts Officer | Feb 19, 2026 | 8,000 | $566.47K | Feb 19, 2026 | Exercise of employee stock options |
| Jody Pollard Officer | Feb 19, 2026 | 11,250 | $809.09K | Feb 19, 2026 | Exercise of employee stock options |
| Michael L. Goldstone Officer | Aug 22, 2025 | 4,500 | $257.63K | Aug 22, 2025 | Exercise of employee stock options |