ROCKY BRANDS, INC.

Rocky Brands, Inc. designs, manufactures, and markets footwear, apparel, and accessories across work, outdoor, western, commercial military, duty, and military markets. Its brand portfolio includes proprietary names such as The Original Muck Boot Company, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, and Ranger, alongside the licensed Michelin brand. The company operates through three segments: Wholesale, Retail, and Contract Manufacturing. Products are supplied to independent retailers, farm stores, specialty safety shops, mass merchants, and online retailers, while the company also serves consumers via direct e-commerce, custom corporate safety programs, and military contracts.

The company sells goods in thousands of retail locations across the United States, Canada, and international markets including Europe. It maintains finished goods distribution centers in Ohio and Nevada, operates company-owned manufacturing plants in Puerto Rico, the Dominican Republic, and Chuzhou, China, and runs a retail gear store in Nelsonville, Ohio, where it is based.

Summary of the business section of Rocky Brands's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“As of December 31, 2025 , we employed over 2,200 employees.”