Purple Innovation, Inc.
Close on Oct 19, 2026
- Market cap
- $10.07M
- P/E (TTM)
- 0.2
- Dividend yield
- –
About Purple Innovation
Household Furniture, SIC 2510
Purple Innovation designs and manufactures comfort and sleep products. The company's primary offerings include mattresses, pillows, sheets, waterproof mattress protectors, and platform and smart adjustable bases, alongside seat and back cushions. Its mattress lineup is organized into three collections: Essentials, Restore, and Rejuvenate. These products feature proprietary hyper-elastic polymer gel cushioning technology, designed to provide pressure relief and adaptive body support. Purple serves retail consumers through two main distribution channels: a direct-to-consumer business conducted online and through company-owned retail showrooms, and a wholesale network partnering with third-party retailers.
The company maintains its corporate headquarters in Lehi, Utah. Purple conducts its operations within the United States, where it operates 55 branded showrooms. Beyond its proprietary retail stores and e-commerce operations, the company distributes merchandise across the country through brick-and-mortar and online wholesale partners, including national and regional home furnishings and mattress retailers.
Summary of the business section of Purple Innovation's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Purple Innovation, Inc.
- Headquarters
- Lehi, UT
- Address
- 4100 N. Chapel Ridge Rd, Suite 200 84043
- Phone
- (801) 756-2600
- Website
- purple.com
- Employees
- 1,100, Dec 31, 2025
- Industry
- Household Furniture
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- BDO USA, P.C., Salt Lake City, Utah
Stock & identifiers
- Ticker
- PRPL
- Exchange
- Nasdaq
- IPO date
- Jul 30, 2015
- Shares outstanding
- 4M, Aug 10, 2026
- Public float
- $41.20M, Jun 30, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- Stock splits
- 1-for-25 reverse, Aug 11, 2026; 1-for-25 reverse, Jul 20, 2026; 5-for-3, May 15, 2018
- SEC CIK
- 1643953
- CUSIP
- 74640Y304
- ISIN
- US74640Y3045
- EIN
- 47-4078206
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Robert DeMartini | Chief Executive Officer, Director | 1,000,120 |
| Robert Gerard Lucian | Chief Financial Officer | 60,000 |
| Todd E. Vogensen | Chief Financial Officer | 102,511 |
| George Turner Ulrich | Principal Accounting Officer | 41,007 |
| Jeffrey Layne Hutchings | Chief Innovation Officer | 96,947 |
| Eric Scott Haynor | Chief Operating Officer | 260,805 |
| Jeffery Scott Kerby | Chief of Owned Retail | 80,563 |
| Jack Roddy | Chief People Officer | 85,833 |
| Tricia McDermott | Chief Legal Officer | 36,008 |
| McNeil S. Fiske Jr | Director | – |
| Coliseum Capital Management, LLC | Director | 69,633,450 |
| Coliseum Capital Co-Invest III, L.P. | Director | 15,264,169 |
| Coliseum Capital, LLC | Director | 85,991,906 |
| Adam Gray | Director | 87,709,421 |
| Christopher S. Shackelton | Director | 25,895,687 |
| Coliseum Capital Partners, L.P. | Director | 46,472,533 |
| Douglas Scott Peterson | Director | 6,467,918 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 First PEO | $1.12M | $1.94M | $1.02M | $2 | $122 |
| FY2025 Second PEO | $0 | $0 | $1.02M | $2 | $122 |
| FY2024 First PEO | $1.03M | $1.11M | $904.77K | $2 | $131 |
| FY2024 Second PEO | $0 | $0 | $904.77K | $2 | $131 |
| FY2023 First PEO | $2.66M | $656.28K | $622.43K | $3 | $121 |
| FY2023 Second PEO | $0 | $0 | $622.43K | $3 | $121 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of March 30, 2026, we had approximately 1,100 employees engaged in manufacturing, research and development, general corporate functions, wholesale, e-commerce, and Purple showrooms.”
Corporate history
Events identified from SEC filings