United Parks & Resorts Inc.
Close on Oct 19, 2026
- Market cap
- $1.52B
- P/E (TTM)
- 12.7
- Dividend yield
- –
About United Parks & Resorts
Services-Miscellaneous Amusement & Recreation, SIC 7990
The company operates theme parks and entertainment destinations that combine zoological exhibits with rides, theatrical shows, and educational presentations. Its portfolio features park brands such as SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. Revenue is primarily generated through park ticket admissions, alongside on-site sales of food, merchandise, and other items. It also provides consumer items including toys, apparel, and books. The business serves regional and destination visitors, catering to families, children, and individual guests.
The company's holdings include 13 theme parks, consisting of 12 owned locations in the United States and one licensed park in the United Arab Emirates. Its domestic properties span five states including California, Florida, Pennsylvania, Texas, and Virginia, covering roughly 2,000 acres of owned land and 190 leased acres. The combined portfolio encompasses over 800 attractions, including 209 rides, 154 programs, 75 animal habitats, and nearly 350 dining and retail venues. The text does not specify the company's headquarters.
Summary of the business section of United Parks & Resorts's latest annual report, written by StockData.
Company profile
Company
- Legal name
- United Parks & Resorts Inc.
- Founded
- 1959
- Headquarters
- Orlando, FL
- Address
- 6240 Sea Harbor Drive 32821
- Phone
- (407) 226-5011
- Employees
- 3,300, Dec 31, 2025
- Industry
- Services-Miscellaneous Amusement & Recreation
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- KPMG LLP, Orlando, FL
Stock & identifiers
- Ticker
- PRKS
- Exchange
- NYSE
- IPO date
- Apr 19, 2013
- Shares outstanding
- 45M, Jul 31, 2026
- Public float
- $1.27B, Jun 30, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1564902
- CUSIP
- 81282V100
- ISIN
- US81282V1008
- LEI
- 529900G0H4NV3IIK3269
- EIN
- 27-1220297
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Kyle Robert Miller | President | 66,834 |
| Thomas Brian Kelly | Chief Legal Officer | 57,166 |
| James W. Forrester Jr | See Remarks | 26,733 |
| Marc Swanson | Chief Executive Officer | 387,930 |
| Christopher L. Finazzo | Chief Commercial Officer | 123,663 |
| Kevin M. Connelly | Chief Accounting Officer | 5,029 |
| Christopher Dold | Chief Zoological Officer | 52,062 |
| Byron Surrett | See Remarks | 46,136 |
| George Anthony Taylor | See Remarks | 95,661 |
| James Mikolaichik | See remarks | 72,406 |
| William Earnest Myers | Chief Accounting Officer | 5,318 |
| Michael Rady | See remarks | 8,805 |
| Nathaniel Lipman | Director | 20,316 |
| Scott I. Ross | Director | 27,309,362 |
| James P. Chambers | Director | 65,558 |
| Neha Jogani Narang | Director | 57,376 |
| Timothy Hartnett | Director | 81,378 |
| William Gray | Director | 76,721 |
| Kimberly Schaefer | Director | 42,740 |
| Yoshikazu Maruyama | Director | 53,145 |
| Thomas E. Moloney | Director | 86,399 |
| Aayushi Dalal | Director | 0 |
| Ronald Bension | Director | 63,936 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Marc G. Swanson | $4.89M | $3.81M | $1.16M | $115 | $155 |
| FY2024 Marc G. Swanson | $1.08M | $636.35K | $2.58M | $178 | $144 |
| FY2024 Marc GSwanson | $1.08M | $636.35K | $2.58M | $178 | $144 |
| FY2024 Sergio Serge Rivera | $0 | $0 | $2.58M | $178 | $144 |
| FY2023 Marc G. Swanson | $1.11M | $1.08M | $813.23K | $167 | $126 |
| FY2023 Marc GSwanson | $1.11M | $1.08M | $813.23K | $167 | $126 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we employed approximately 3,300 full-time employees and approximately 12,900 part-time and seasonal employees.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Mar 3, 2026 | Late filing | Notification of late filing |
| Jan 29, 2024 | Name change | Name changed from SeaWorld Entertainment, Inc. to United Parks & Resorts Inc. |
| May 17, 2023 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Nov 10, 2021 | Late filing | Notification of late filing |
| Apr 19, 2013 | IPO | Initial public offering priced (424B4 prospectus) |
| Apr 16, 2013 | Listing | Registration of securities on an exchange (Form 8-A) |