Outdoor Holding Co
Close on Oct 19, 2026
- Market cap
- $288.99M
- P/E (TTM)
- 77.7
- Dividend yield
- –
About Outdoor
Services-Business Services, NEC, SIC 7389
Outdoor Holding Company operates GunBroker, an online marketplace dedicated to firearms, ammunition, and hunting and shooting accessories. The platform facilitates transactions between third-party buyers and sellers without holding product inventory, utilizing federally licensed firearms dealers to conduct regulated background checks and lawful transfers. In addition to e-commerce facilitation, the company provides listing tools, transaction support, advertising, and data analytics. Its customer base includes outdoor enthusiasts, sport shooters, collectors, and individual consumers, as well as third-party sellers ranging from individual gun owners to retailers and manufacturers.
The business conducts operations across the United States, serving approximately 8.8 million registered users and maintaining an average of 4.43 million daily listings. Its compliance network connects users with more than 32,000 active federally licensed firearms dealers nationwide. Outdoor Holding Company employs 63 individuals across technical, commercial, and administrative roles. The provided text notes historical manufacturing facilities in Manitowoc, Wisconsin prior to the divestiture of its ammunition business, but it does not disclose the current location of the company's corporate headquarters.
Summary of the business section of Outdoor's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Outdoor Holding Co
- Founded
- 2017
- Headquarters
- Atlanta, GA
- Address
- C/O Cloud Catalyst Technologies, 1100 Circle 75 Pkwy - Suite 1300 30339
- Phone
- (480) 947-0001
- Website
- outdoorholding.com
- Employees
- 63, Mar 31, 2026
- Industry
- Services-Business Services, NEC
- Incorporated in
- Texas
- Fiscal year ends
- March 31
- Auditor
- PANNELL KERR FORSTER OF TEXAS, P.C., Texas
Stock & identifiers
- Ticker
- POWW
- Other tickers
- POWWP
- Exchange
- Nasdaq
- IPO date
- Sep 24, 1997
- Shares outstanding
- 116M, Aug 5, 2026
- Public float
- $145.46M, Sep 30, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- SEC CIK
- 1015383
- CUSIP
- 00175J107
- ISIN
- US00175J1079
- LEI
- 549300WUBAV2G8RICP63
- EIN
- 30-0957912
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Steven F. Urvan | Chief Executive Officer, Director | 17,373,366 |
| Jared Rowe Smith | CEO, Director | 479,807 |
| Fred W. Wagenhals | EXECUTIVE CHAIR, Director | 8,782,713 |
| Paul Joseph Kasowski | CFO | 160,970 |
| Jordan Christensen | Chief Legal Officer | 198,224 |
| Elizabeth Ann Cross | COO, GunBroker | 98,809 |
| Tod Jon Wagenhals | Executive VP, Secretary | 1,083,418 |
| James Patrick Mann | Vice President of Operations | 340,615 |
| Wayne Remell Walker | Director | 191,413 |
| David J. Douglas | Director | 60,000 |
| Houman Akhavan | Director | 60,000 |
| Christos George Tsentas | Director | 191,413 |
| Richard Reed Childress | Director | 362,500 |
| Randy E. Luth | Director | 763,555 |
| Russell William Wallace Jr | Director | 635,000 |
| Jessica M. Lockett | Director | 190,000 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2026 Smith | $1.15M | $1.15M | $1.18M | $140 | – |
| FY2026 Urvan | $177.17K | $177.17K | $1.18M | $140 | – |
| FY2025 Mr. Urvan | $715.74K | $1.18M | $667.57K | $70 | – |
| FY2025 Smith | $715.74K | $1.18M | $667.57K | $70 | – |
| FY2025 Urvan | $0 | $0 | $667.57K | $70 | – |
| FY2024 Mr. Urvan | $2.32M | $1.90M | $1.20M | $102 | – |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of June 15, 2026, we had a total of 63 employees.”
Corporate history
Events identified from SEC filings