MOGU Inc.
Close on Oct 19, 2026
About MOGU
Services-Business Services, NEC, SIC 7389
MOGU Inc. operates an online fashion and lifestyle platform in China centered on key opinion leader (KOL) content and live video broadcasting. The company connects merchants, influencers, and consumers, enabling users to discover fashion trends and make direct purchases through embedded live video links, short-form videos, and community reviews. In addition to core fashion apparel, its product portfolio includes beauty makeup, personal care, healthcare items, food, and household supplies. MOGU monetizes its platform through merchant commissions, marketing services, talent management, technology services, and consumer and merchant financing solutions. Its primary customer base consists of young female shoppers between the ages of 25 and 35.
The platform serves users across cities and towns throughout China via mobile applications, notably its flagship Mogujie app, Weixin Mini Programs, and its website. The company maintains an office building in the Hangzhou Zijingang Technology Zone and is headquartered in Hangzhou, China.
Summary of the business section of MOGU's latest annual report, written by StockData.
Company profile
Company
- Legal name
- MOGU Inc.
- Founded
- 2011
- Headquarters
- Hangzhou, China
- Address
- Mingqi Center, 8/F, Building No. 1, No. 666 Zhenhua Road, Xihu District
- Phone
- 8657188867550
- Website
- mogu.com
- Employees
- 274, Mar 31, 2026
- Industry
- Services-Business Services, NEC
- Incorporated in
- E9
- Fiscal year ends
- March 31
- Auditor
- PricewaterhouseCoopers Zhong Tian LLP, Shanghai
Stock & identifiers
- Ticker
- MOGU
- Exchange
- NYSE
- IPO date
- Dec 6, 2018
- Shares outstanding
- 2.45B, Mar 31, 2026
- Filer category
- Non-accelerated filer
- Stock splits
- 1-for-12 reverse, Mar 28, 2022
- SEC CIK
- 1743971
- CUSIP
- 608012308
- ISIN
- US6080123085
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Qi Chen | Director | 314,832,695 |
| Andrew Hong Teoh | Director | – |
| Qi Qi Feng | Director | – |
| Yiming Fan | Director | – |
| Shengwen Rong | Director | – |
Employees
Headcount reported in annual reports
“We had 308, 347 and 274 employees as of March 31, 2024, 2025 and 2026, respectively.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Dec 6, 2018 | IPO | Initial public offering priced (424B4 prospectus) |
| Nov 23, 2018 | Listing | Registration of securities on an exchange (Form 8-A) |
| Oct 26, 2018 | Name change | Name changed from Meili Inc. to MOGU Inc. |