Flash Sports & Media Holdings, Inc.
Close on Oct 19, 2026
- Market cap
- $394.34K
- P/E (TTM)
- –
- Dividend yield
- –
About Flash Sports & Media
Services-Amusement & Recreation Services, SIC 7900
Urban-gro, Inc., operating under the Flash Sports & Media brand, functions as an international sports, media, and experiential marketing platform. The company specializes in the creation, broadcast production, and commercialization of live sporting events, branded fan experiences, and original programming. Its primary business activities center on professional cricket, where it manages league operations, live match broadcasts, stadium activations, and event merchandising. Key revenue streams include live broadcast production fees, franchise team ownership fees, corporate event sponsorships, media and streaming licensing, and real-time betting data rights. Its principal commercial clients comprise league franchise owners, corporate brand sponsors, broadcast networks, streaming platforms, and governing sports bodies.
The organization maintains corporate offices across the United Arab Emirates, India, the United States, South Africa, and Singapore, with additional operating branches located in Sri Lanka and Malaysia. Its broadcast production projects span fourteen nations, while primary commercial revenue derives from markets in Sri Lanka and Zimbabwe. The company's principal executive offices are located in Lafayette, Colorado.
Summary of the business section of Flash Sports & Media's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Flash Sports & Media Holdings, Inc.
- Founded
- 2014
- Headquarters
- New York, NY
- Address
- 1140 Avenue Of The Americas, Suite 920 10036
- Phone
- (720) 390-3880
- Employees
- 5, Dec 31, 2025
- Industry
- Services-Amusement & Recreation Services
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- Suri & Co., Chartered Accountants, Chennai, India
Stock & identifiers
- Ticker
- FLZH
- Exchange
- OTC
- IPO date
- Nov 14, 2019
- Shares outstanding
- 57M, Aug 13, 2026
- Public float
- $3.07M, Jun 30, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- Stock splits
- 1-for-25 reverse, Feb 10, 2026; 1-for-25 reverse, Feb 9, 2026; 1-for-6 reverse, Mar 31, 2021
- SEC CIK
- 1706524
- CUSIP
- 91704K301
- ISIN
- US91704K3014
- LEI
- 875500E2RDVCV5RN8835
- EIN
- 46-5158469
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Surendra K. Ajjarapu | Director | 5,485,612 |
| Gary L. Herman | Director | – |
| Rahul Johri | Director | – |
| Donald G. Fell | Director | – |
| Eric Michael Sherb | Director | – |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Mr.Nattrass | $441.35K | $371.15K | $195.97K | $20 | – |
| FY2024 Mr.Nattrass | $711.38K | $677.63K | $397.22K | $66 | – |
| FY2023 Mr.Nattrass | $887.93K | $639.78K | $549.16K | $13 | – |
| FY2022 Mr. Nattrass | $1.51M | $729.02K | $764.11K | $26 | – |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“Company has approximately 5 employees, representing the core values and objectives of the Company.”
Corporate history
Events identified from SEC filings