Fluent, Inc.
Close on Oct 19, 2026
- Market cap
- $85.49M
- P/E (TTM)
- –
- Dividend yield
- –
About Fluent
Services-Advertising, SIC 7310
Fluent, Inc. is a commerce media and performance marketing company that connects commercial brands with targeted consumers. The company delivers data-driven customer acquisition solutions, primarily through performance-based marketing campaigns that incentivize specific user actions like app installations, lead registrations, and completed purchases. Its core operations encompass Commerce Media Solutions, which embeds ad-serving technology into transaction confirmation pages across partner e-commerce platforms and apps, and Owned and Operated Sites that gather self-declared consumer preferences via interactive promotions and surveys. Additionally, Fluent offers programmatic data packages and social media management services through AdParlor. Its client base includes consumer brands, direct marketers, and advertising agencies across sectors such as retail, media and entertainment, financial services, healthcare, and recruitment.
The company operates consumer-facing web properties internationally in the United States, the United Kingdom, Canada, and Australia. Fluent maintains its principal executive headquarters in New York, New York, and employs a hybrid workforce.
Summary of the business section of Fluent's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Fluent, Inc.
- Headquarters
- New York, NY
- Address
- 300 Vesey Street, 9th Floor 10282
- Phone
- (646) 669-7272
- Website
- fluentco.com
- Employees
- 186, Dec 31, 2025
- Industry
- Services-Advertising
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- GRANT THORNTON LLP, New York, New York
Stock & identifiers
- Ticker
- FLNT
- Exchange
- Nasdaq
- Shares outstanding
- 32M, Aug 10, 2026
- Public float
- $11.20M, Jun 30, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- Stock splits
- 1-for-6 reverse, May 15, 2024; 1-for-6 reverse, Apr 12, 2024; 1-for-5 reverse, Mar 20, 2015; 1-for-5 reverse, Mar 19, 2015
- SEC CIK
- 1460329
- CUSIP
- 34380C201
- ISIN
- US34380C2017
- LEI
- 549300P3G8O165ICY429
- EIN
- 77-0688094
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Ryan Schulke | Chief Strategy Officer, Director | 5,251,893 |
| Matthew Conlin | Chief Customer Officer, Director | 3,901,010 |
| Donald Huntley Patrick | Chief Executive Officer | 558,792 |
| Ryan MacNab Perfit | Chief Financial Officer | 129,334 |
| James Geygan | Director | 3,238,877 |
| David Allen Graff | Director | 95,438 |
| Richard C. Pfenniger Jr | Director | 50,660 |
| Kohn Barbara Shattuck | Director | 140,560 |
| Donald H. Mathis | Director | 86,088 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2024 | $889.79K | $51.43K | $631.61K | $-1 | – |
| FY2023 | $915.06K | $596.11K | $768.12K | $-1 | – |
| FY2022 | $1.44M | $930.71K | $946.70K | $-0 | – |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had 186 employees, of which 185 were full-time employees.”
Corporate history
Events identified from SEC filings