CRACKER BARREL OLD COUNTRY STORE, INC
Close on Oct 19, 2026
- Market cap
- $1.56B
- P/E (TTM)
- 49.3
- Dividend yield
- 1.45%
About Cracker Barrel Old Country Store
Retail-Eating Places, SIC 5812
Cracker Barrel Old Country Store, Inc. operates a chain of rustic-themed, full-service restaurants with attached retail gift shops. Its restaurants prepare breakfast, lunch, and dinner daily, serving homestyle American dishes such as pancakes, biscuits, fried chicken, meatloaf, and country fried steak, alongside beer and wine at most locations. Dining options include on-site table service, customer pick-up, off-premise catering, and third-party delivery. Integrated within each building, its retail gift shops sell apparel, toys, home décor, cookware, seasonal gifts, and branded packaged foods. The company serves everyday travelers along interstate highways and local community residents.
The company is based in Lebanon, Tennessee. It manages 655 company-operated Cracker Barrel stores across 43 states in the United States, with no franchised units. All locations occupy freestanding buildings, the majority of which are situated along interstate corridors, while the remaining sites operate off-highway or adjacent to tourist destinations.
Summary of the business section of Cracker Barrel Old Country Store's latest annual report, written by StockData.
Company profile
Company
- Legal name
- CRACKER BARREL OLD COUNTRY STORE, INC
- Founded
- 1969
- Headquarters
- Lebanon, TN
- Address
- 305 Hartmann Drive 37087-4779
- Phone
- (615) 444-5533
- Website
- crackerbarrel.com
- Employees
- 74,500, Jul 31, 2026
- Industry
- Retail-Eating Places
- Incorporated in
- Tennessee
- Fiscal year ends
- July 31
- Auditor
- Deloitte& Touche LLP, Nashville, Tennessee
Stock & identifiers
- Ticker
- CBRL
- Exchange
- Nasdaq
- Shares outstanding
- 22M, Sep 11, 2026
- Public float
- $670.23M, Jan 30, 2026
- Filer category
- Large accelerated filer
- Stock splits
- 3-for-2, Mar 22, 1993; 3-for-2, Mar 23, 1992; 3-for-2, Mar 25, 1991; 3-for-2, Apr 3, 1990; 3-for-2, Feb 14, 1989; 3-for-2, Mar 27, 1987; 3-for-2, Jul 1, 1983
- SEC CIK
- 1067294
- CUSIP
- 22410J106
- ISIN
- US22410J1060
- LEI
- 8P4PHQIUWPIECBFBW745
- EIN
- 62-0812904
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| David J. Deno | President and CEO, Director | 43,511 |
| Julie D. Masino | CEO, Director | 81,971 |
| Craig Pommells | SVP & CFO | 49,910 |
| Jennifer Lankford | SVP and General Counsel | 5,116 |
| Jim Mark Spurgin | SVP Chief Supply Chain Officer | 10,383 |
| Bruce Hoffmeister | SVP, Chief Information Officer | 15,708 |
| Chad Crawford | SVP, Culinary & Menu Strategy | 8,015 |
| Heather Hager | SVP, Retail | 3,728 |
| Donna Roberts | SVP, Chief HR Officer | 50,941 |
| Sarah O. Moore | SVP & Chief Marketing Officer | 7,007 |
| Doug Hisel | SVP, Store Operations | 25,843 |
| Christopher Bryant Edwards | SVP, Chief Strategy Officer | 5,890 |
| Laura A. Daily | SVP,Chief Merch/Retail Supply | 24,539 |
| Richard M. Wolfson | SVP & Generral Counsel | 26,204 |
| Cammie Schaefer | SVP Operations | 20,392 |
| Jody L. Bilney | Director | 11,591 |
| John W. Garratt | Director | 9,933 |
| Cheryl Janet Henry | Director | 9,816 |
| Gisel Ruiz | Director | 13,213 |
| Michael Goodwin | Director | 8,328 |
| Darryl L. Wade | Director | 12,666 |
| Carl T. Berquist | Director | 21,864 |
| Stephen P. Bramlage JR | Director | 6,678 |
| Gilbert Raymond Davila | Director | 8,036 |
| Meg Crofton | Director | 9,928 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2023 Sandra B. Cochran | $8.27M | $6.10M | $2.32M | $95 | $150 |
| FY2022 Sandra B. Cochran | $6.96M | $2.98M | $1.21M | $92 | $121 |
| FY2021 Sandra B. Cochran | $7.58M | $9.77M | $1.09M | $125 | $142 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of July 31, 2026, we employed approximately 74,500 people, of whom 360 were in advisory and supervisory capacities, 3,400 were in-store management positions and 46 were officers.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Feb 27, 2024 | Listing | Registration of securities on an exchange (Form 8-A) |
| Apr 9, 2021 | Listing | Registration of securities on an exchange (Form 8-A) |
| Aug 5, 2020 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Aug 3, 2020 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Apr 9, 2018 | Listing | Registration of securities on an exchange (Form 8-A) |
| Apr 9, 2015 | Listing | Registration of securities on an exchange (Form 8-A) |
| Apr 10, 2012 | Listing | Registration of securities on an exchange (Form 8-A) |
| Sep 23, 2011 | Listing | Registration of securities on an exchange (Form 8-A) |
| Dec 10, 2008 | Name change | Name changed from CBRL GROUP INC to CRACKER BARREL OLD COUNTRY STORE, INC |
| Dec 6, 2006 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Aug 28, 1998 | Merger | Registration of securities for a merger or exchange offer (S-4) |