Hooker Furnishings vs Purple Innovation
HOFT and PRPL side by side, both in consumer discretionary. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How HOFT and PRPL compare
Hooker Furnishings is the larger company, worth 22 times as much as Purple Innovation ($153M against $7.0M).
Purple Innovation grew revenue faster over the last twelve months (−5.6% versus −32.8% for Hooker Furnishings).
Hooker Furnishings keeps more of each dollar of sales as profit, with a net margin of −8.7% compared with −8.9% at Purple Innovation.
Hooker Furnishings pays a dividend yielding 3.2%; Purple Innovation does not pay one.
Hooker Furnishings scores higher on the StockData Score (11 against 2 for Purple Innovation), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | HOFT | PRPL |
|---|---|---|
| Size and price | ||
| Market cap | $153M | $7.0M |
| Share price | $14.33 | $1.61 |
| Change, 1 year | 49.7% | −91.6% |
| Change, 5 years | −45.0% | −99.5% |
| Beta (5Y) | 0.83 | 1.50 |
| Employees | 840 | 1,100 |
| StockData Score | ||
| Total score | 11 (better) | 2 |
| Valuation score | 2 (better) | 1 |
| Growth score | 1 (better) | 0 |
| Performance score | 0 | 1 (better) |
| Health score | 6 (better) | 0 |
| Dividend score | 2 (better) | 0 |
| Valuation | ||
| P/S | 0.7× | 0.0× (better) |
| P/B | 0.9× | – |
| P/FCF | 8.2× | – |
| FCF yield | 12.2% (better) | −33.9% |
| Fair value | $15.17 | – |
| Margin of safety | 5.6% | – |
| Growth | ||
| Revenue growth (TTM) | −32.8% | −5.6% (better) |
| Revenue growth, 5Y average | −12.4% | −6.3% (better) |
| Profitability | ||
| Gross margin | 38.5% (better) | 38.4% |
| Operating margin | −6.0% (better) | −7.7% |
| Net margin | −8.7% (better) | −8.9% |
| FCF margin | 9.1% (better) | −0.55% |
| Return on equity | −9.9% | – |
| Return on invested capital | −5.7% | – |
| Financial health | ||
| Debt / equity | 0.00 | – |
| Interest coverage | – | −1.0× |
| Current ratio | 3.03 (better) | 0.47 |
| Altman Z-score | 3.45 (better) | −2.98 |
| Piotroski F-score | 4 | 6 (better) |
| Dividends and buybacks | ||
| Dividend yield | 3.2% | – |
| Years of dividend growth | 0 | – |
| Dividend growth, 5Y average | 4.2% | – |
| Shareholder yield | 3.2% (better) | 0.00% |
| Ownership | ||
| Held by institutions | 73.3% | 56.9% |
| Held by insiders | 9.2% | – |
| Insider net buying, 12 months | – | $29.4K |
| Short interest, % of float | 1.0% | – |
Go deeper
- HOFT stock overview
- HOFT income statement
- HOFT valuation and score
- PRPL stock overview
- PRPL income statement
- PRPL valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.